Slick New Tourism Campaign Spotlights St. George, Southern Utah

A slick new ad campaign spotlighting Southern Utah may look like something out of a high-end Hollywood production house, but believe it or not, it's actually the product of Dixie State College.

The impressive series of commercial spots, called from 'A to Zion', is already creating quite a buzz for its spicy, eye-popping content. Now city leaders and local businesses hope it does what it ultimately designed to do, bring much needed tourism dollars to St. George and the surrounding areas.

Susan Wood of the Utah League of Cities and Towns has the story.